A YouTube for the shopping center industry
Seeking a new store location? In the market for a property? Need to get the look and feel of a project? Fine, but forget the airport, and leave the car where it is. Now it’s possible to visit that shopping center virtually.
Perhaps borrowing a Web page from the YouTube playbook,
ShoppingCenterVideo.com helps retailers, brokers, developers, architects, appraisers and other shopping center scouts slash the time, energy and money they would otherwise spend hunting for that perfect property.
It’s the smart move in today’s economy, says Charles Silver, the Miami based broker who created the Web site. “With driving around, a lot of times there are so many people involved with making the decision — the architect and the construction company, for example — that not everyone can get there,” Silver said. “We’re not saying this is the only thing that an owner would use to lease or sell an asset, but it is a great new tool.”
Here’s how it works: A shopping center owner uploads a video of the property on the site. Interested parties then click through the site by market, saving shoe leather as they view. Property owners with the skills and equipment to create and upload their own videos may do so free of charge. Otherwise, for a $1,775 fee, a videographer will travel to the shopping center to record and edit the video footage and upload it.
Article by Joel Groover
Shopping Centers Today SCT Weekly Vol. 14 No. 12
March 23rd, 2009
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